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MSP Sales Hiring Benchmarks

April 12, 2026 · 21 min read

Last updated: April 2026

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Quick Answer

  • 37% of past IT Nation Connect attendees were Owners, while 9% were in Sales roles, showing a clear focus on leadership and growth within MSP businesses.
  • Over 3,000 attendees joined IT Nation Connect on-site, with an additional 1,000+ participating virtually, demonstrating the industry's commitment to learning and networking.
  • Companies with less than $1 Million USD in revenue represent the largest segment of attendees, making up 30% of the audience at major events like IT Nation Connect.
  • The IT Nation Connect Global 2026 conference will feature over 200 educational sessions across five specialized learning tracks, providing deep insights for various roles.

Understanding sales hiring benchmarks for Managed Service Providers (MSPs) means looking at who makes up the industry. This includes the roles people hold, the sizes of their companies, and the reasons they seek out industry events and resources. For example, a significant portion of the MSP community, 37% of past IT Nation Connect attendees, are Owners, directly involved in business strategy and growth. Sales roles, including sales managers, accounted for 9% of attendees, highlighting the importance of sales efforts within MSPs. These professionals often attend events to focus on scaling teams and capturing new business. We also see that smaller companies are a major part of the market, with 30% of attendees representing companies earning less than $1 Million USD in revenue. This data helps us understand the typical structure and needs of MSPs when it comes to building their sales teams and overall business strategy.

What are the common job roles at MSP industry events?

Understanding who attends major industry events like IT Nation Connect helps us see common roles in the MSP space and what drives their attendance. These events bring together a wide range of professionals, but certain roles show up more often, reflecting key areas of focus for MSP businesses. Owners make up the largest group of attendees, highlighting their direct involvement in business strategy and growth. This shows that the people running MSPs are actively seeking ways to improve and expand their operations.

Sales managers and other sales professionals also attend these events in significant numbers. Their presence focuses on scaling teams and capturing new business, indicating that sales growth is a critical component for MSP success. Beyond sales, other key operational and technical roles are also well-represented, showing a holistic approach to business improvement. The diversity of roles at these conferences means that MSPs are looking for insights across their entire organization, from top-level strategy to day-to-day operations and technical implementation.

Owner-Driven Participation

Owners are at the forefront of MSP businesses, and their strong presence at industry events underscores their hands-on approach to leadership. According to past IT Nation Connect attendee demographics, 37% of attendees were Owners IT Nation Connect Global attendee demographics. This high percentage indicates that owners are deeply invested in finding new strategies, understanding market trends, and making direct decisions about their company's future. For many MSPs, the owner is not just a leader but also a key player in sales, operations, and strategic partnerships. Their attendance at events helps them connect with peers, learn about new technologies, and identify opportunities for growth. This strong owner participation also suggests that sales hiring decisions often start at the top, with owners directly influencing the direction and expansion of their sales teams.

Sales and Marketing Focus

Sales roles are crucial for any growing MSP, and their representation at industry events reflects this importance. Sales managers and other sales professionals accounted for 9% of attendees at past IT Nation Connect events IT Nation Connect Global attendee demographics. This group is typically looking for best practices in lead generation, client acquisition, and revenue growth. They seek out sessions and workshops focused on sales and marketing strategies, aiming to refine their approaches and adopt new tactics. The presence of sales professionals at these conferences also highlights the ongoing need for MSPs to expand their client base and grow their recurring revenue. When MSPs consider sales hiring, they are often looking for individuals who can not only close deals but also understand the unique value proposition of managed services and build long-term client relationships. The focus on "Scaling Teams to Capture New Business" is a top reason for attending, directly aligning with sales objectives.

Operational and Technical Roles

While owners and sales professionals are highly visible, other roles are also vital for an MSP's success and are well-represented at industry gatherings. Operations Managers made up 16% of attendees, and IT Managers accounted for 14% IT Nation Connect Global attendee demographics. These roles are critical for ensuring efficient service delivery, managing technical teams, and maintaining client satisfaction. Their attendance often focuses on "Improving Operations & Driving Efficiency," a key reason for participation at IT Nation Connect. Technicians also attend, making up 10% of the audience. These professionals are typically interested in hands-on workshops, product training, and learning about new security advancements or AI-driven automation. The presence of these diverse roles shows that successful MSPs understand the need to invest in continuous improvement across all departments. When sales teams bring in new clients, it is the operational and technical teams that must deliver on those promises, making their development just as important.

How do MSP company sizes vary by employee count and revenue?

Company size, both by employee count and revenue, significantly influences hiring strategies and resource allocation for MSPs. The managed services industry is diverse, encompassing everything from small, owner-operated businesses to larger enterprises with substantial teams and revenue streams. Understanding this distribution helps us set realistic benchmarks for sales hiring and growth expectations. Smaller companies make up a significant portion of the MSP landscape, as seen in conference attendee data, often meaning owners wear multiple hats, including sales. Larger companies with more employees and higher revenue may have different sales hiring needs and benchmarks, typically supporting dedicated sales teams and more specialized roles.

The data from major industry events like IT Nation Connect provides a snapshot of this varied landscape. It shows that many MSPs are still in their early growth stages, while others have achieved considerable scale. This diversity means there is no one-size-fits-all approach to sales hiring. Instead, strategies must be tailored to the company's current size, revenue, and growth ambitions. For instance, a small MSP might look for a generalist salesperson, while a larger one might seek specialists in specific service lines or market segments.

Company Size by Employee Count

The employee count within an MSP directly impacts its capacity for service delivery and its ability to support a dedicated sales function. Data from past IT Nation Connect events shows a clear distribution across different employee ranges. The largest segment of attendees, 33%, came from companies with 1-10 employees IT Nation Connect Global attendee demographics. This indicates that many MSPs are relatively small, often with a lean team where each member, including the owner, plays multiple roles. Another substantial group, 28%, represented companies with 11-25 employees. These businesses are often in a growth phase, moving beyond the initial startup stage and potentially looking to formalize their sales efforts.

As companies grow larger, their representation at these events decreases, but they still form a vital part of the industry. Companies with 26-50 employees accounted for 14% of attendees, while those with 51-100 employees made up 7%. Larger MSPs, with 101-200 employees, were 4% of attendees, and only 4% were from companies with over 200 employees IT Nation Connect Global attendee demographics. This distribution suggests that while the industry has many small to medium-sized players, there are also established, larger MSPs. These larger companies are more likely to have structured sales departments, with specialized roles for lead generation, account management, and sales leadership. Their hiring benchmarks would typically involve more complex compensation plans and performance metrics.

Company Size by Revenue

Revenue generation is a key indicator of an MSP's market success and its capacity to invest in growth, including sales hiring. The revenue distribution among attendees at IT Nation Connect further illustrates the diverse nature of the MSP market. A significant portion, 30%, came from companies with less than $1 Million USD in revenue IT Nation Connect Global attendee demographics. These smaller revenue MSPs often have owners who are heavily involved in sales, and their hiring decisions are typically very strategic, focusing on cost-effective growth. The next largest group, 24%, represented companies with $1-3 Million USD in revenue. These businesses are likely past the initial startup phase and may be looking to scale their sales efforts by adding dedicated personnel.

As revenue grows, the proportion of attendees from those segments shifts. Companies with $3-7 Million USD in revenue accounted for 18% of attendees, while those with $7-14 Million USD made up 11%. The largest revenue bracket, companies with $14+ Million USD, represented 10% of attendees IT Nation Connect Global attendee demographics. Sales hiring decisions also tie back to how an MSP packages its offering — see our breakdown of MSP Pricing Models in 2026: Per-User vs Per-Device vs Tiered for how each model shapes the deal sizes and quota plans your reps will work. These high-revenue MSPs are often well-established, with mature sales processes and potentially a larger, more specialized sales force. Their sales hiring benchmarks would likely include advanced sales skills, experience with complex deal cycles, and a track record of achieving significant revenue targets. The correlation between employee count and revenue is evident, with larger, higher-revenue MSPs typically having more resources to dedicate to comprehensive sales strategies and hiring.

Why do MSPs attend major industry conferences?

MSPs attend conferences like IT Nation Connect Global to gain insights, build connections, and improve their businesses in a rapidly evolving IT landscape. These events serve as crucial hubs for learning, networking, and discovering new technologies. The top reasons for attending consistently revolve around strategic business improvement: improving operations, scaling teams, and enhancing cybersecurity practices. These focus areas directly tie into the need for robust sales strategies and effective team building within MSPs.

Conferences offer a unique combination of educational sessions, networking opportunities, and exposure to the latest services and technology. This allows attendees to walk away with actionable takeaways that drive profitability and operational maturity. From keynotes on innovation to hands-on workshops, the goal is to equip MSP leaders and their teams with the knowledge and tools needed to succeed. The sheer scale of these events, bringing together thousands of professionals, creates an unparalleled environment for collaboration and growth.

A Hub for Learning and Networking

Major industry conferences are vital for MSPs seeking to stay competitive and drive growth. IT Nation Connect, for example, is described as the "premier global MSP community conference," bringing together industry leaders to learn, connect, and grow IT Nation Connect Global 2026 event details. The event focuses on uniting a collaborative community to solve business challenges and drive MSP success. Over 3,000 on-site attendees and 1,000+ virtual attendees joined IT Nation Connect, highlighting the broad appeal and reach of these gatherings IT Nation Connect Global attendee demographics. This large attendance creates extensive networking opportunities, with over 5,000 MSP leaders present. These connections often lead to strategic partnerships, ecosystem expansion, and insights into competitive differentiation.

The value of these events extends beyond formal sessions. Attendees can enjoy after-party happy hours, participate in fun activities like Universal Studios events, and engage in speed networking sessions. These informal settings provide additional chances to build valuable relationships. For sales professionals, these networking opportunities are invaluable for identifying potential partners, understanding client needs, and even recruiting talent. The emphasis on community gives MSPs a platform to share experiences and learn from one another, fostering a sense of shared progress.

Strategic Business Improvement

MSPs attend conferences with clear goals related to business improvement. The top three reasons for attending IT Nation Connect are improving operations & driving efficiency, scaling teams to capture new business, and enhancing cybersecurity practices IT Nation Connect Global attendee demographics. These reasons directly address critical challenges and opportunities for MSPs. Improving operations ensures that the business can deliver services effectively and profitably, which is essential as sales teams bring in new clients. Scaling teams to capture new business is a direct sales objective, indicating a need for strategies around hiring, training, and managing sales personnel.

The focus on cybersecurity practice highlights the evolving threat landscape and the need for MSPs to offer robust security solutions. This often involves educating sales teams on new security offerings and how to articulate their value to clients. Conferences offer proven business strategies and growth frameworks, giving attendees clarity on how to evolve their business and develop leadership and team skills. They also provide a front-row seat to innovations shaping the future of MSP success, including AI-driven automation and security advancements. This forward-looking perspective helps MSPs align their sales strategies with emerging market demands.

Exposure to Innovation and Technology

A significant draw for MSPs attending these conferences is the opportunity to see the latest services and technology tailored to their community. With 160+ exhibitors, events like IT Nation Connect Global 2026 showcase a wide array of solutions IT Nation Connect Global 2026 event details. This exposure allows MSPs to discover their next big solution, whether it's a new security platform, an automation tool, or a sales enablement technology. The PitchIT™ by ConnectWise competition, where innovation meets opportunity, is another highlight, giving attendees a look at cutting-edge solutions from emerging providers.

For sales teams, understanding these new technologies is crucial. They need to be knowledgeable about the solutions their MSP offers and how these can address client pain points. The product roadmaps and emerging trends discussed at keynotes provide valuable insights that sales professionals can use to position their services effectively. This direct exposure to innovation ensures that MSPs and their sales teams remain at the forefront of the industry, capable of offering relevant and advanced solutions to their clients. The deep learning opportunities, with sessions hand-selected by industry experts, ensure that knowledge transfer is impactful across the organization.

What are the key learning tracks available for MSP professionals?

Industry conferences provide structured learning paths to address various aspects of MSP business, ensuring that professionals across different roles can find relevant content. These tracks help different roles within an MSP organization find specific content for their needs, from technical staff to sales and leadership. The topics covered range from technical skills and cybersecurity to business strategy and growth, offering a comprehensive educational experience. This structured approach ensures that attendees can build a customized, actionable roadmap for their business improvement.

For MSPs focused on sales hiring, understanding these learning tracks is important. It highlights the diverse skill sets required within a successful MSP and the areas where continuous education is valued. A well-rounded MSP needs expertise in all these areas, and sales professionals must be able to articulate the value of solutions and services across these different domains.

Comprehensive Educational Sessions

IT Nation Connect Global 2026 offers a rich educational experience with over 200 sessions. These sessions are organized into five concurrent learning tracks, ensuring there is something for everyone, regardless of their role or area of focus within an MSP IT Nation Connect Global 2026 event details. Each track is carefully crafted to address crucial aspects of the MSP business landscape. This structured approach allows attendees to dive deep into specific subjects that are most relevant to their professional development and their company's strategic goals. The availability of diverse tracks also means that MSPs can send different team members to focus on their respective areas, maximizing the value of conference attendance.

The learning tracks are designed to provide practical, actionable takeaways. This is not just about theoretical knowledge; it's about equipping MSP professionals with the tools and strategies they can implement immediately within their organizations. For sales teams, this means understanding how operational efficiencies, new technologies, or leadership strategies can ultimately benefit their clients and enhance their sales pitch. The hands-on workshops further reinforce learning, allowing attendees to apply new concepts in a practical setting.

Specialized Learning Tracks

The five concurrent learning tracks at IT Nation Connect Global 2026 cover a broad spectrum of topics essential for modern MSPs. These include:

  • Cybersecurity and AI: This track focuses on the ever-evolving threats and the role of artificial intelligence in enhancing security solutions. For sales teams, understanding these advancements is critical for positioning their MSP as a trusted security partner. It involves learning about new tools, compliance requirements, and how to communicate complex security concepts to clients.
  • Sales and Marketing: This track is directly relevant for sales professionals, offering best practices for lead generation, client acquisition, and revenue growth. It provides strategies for scaling sales teams, improving marketing campaigns, and effectively articulating the value of MSP services. This track helps MSPs refine their sales hiring benchmarks by identifying the skills and knowledge needed for effective sales and marketing roles.
  • Service Delivery and Operations: This track focuses on improving the efficiency and quality of service delivery. While not directly sales-focused, strong operations are crucial for client satisfaction and retention, which in turn supports sales efforts. Sales teams need to be confident that their MSP can deliver on promises made during the sales process.
  • Management and Leadership: This track is designed for MSP owners and managers, focusing on developing leadership skills, team management, and strategic decision-making. Effective leadership is vital for building a high-performing sales team and creating a positive work environment that attracts top talent.
  • Strategy, Growth, and M&A: This track covers long-term business planning, expansion strategies, and the intricacies of mergers and acquisitions. For sales leaders, understanding growth strategies and potential M&A activities can inform market targeting and sales forecasting. "In the dynamic world of managed services, mergers and acquisitions have become increasingly prevalent. Whether you are a seasoned executive or a newcomer to the industry, understanding the intricacies of M&A can significantly impact your business’s future," according to MSPAlliance. This highlights the importance of strategic foresight in the MSP landscape.

These role-based tracks ensure that every member of an MSP organization, from technicians to executives, can find valuable content to help them grow and contribute to the company's success. The ability to choose specific tracks allows for a highly personalized learning experience, which is particularly beneficial for sales professionals looking to deepen their expertise in specific areas.

How does the MSP M&A market impact growth and strategy?

Mergers and acquisitions (M&A) are a growing trend in the managed services industry, significantly impacting how MSPs grow and strategize for the future. Understanding the intricacies of M&A can significantly influence an MSP's future, from expansion opportunities to talent acquisition. This trend means that MSPs must not only focus on organic growth but also consider inorganic strategies for scaling. Strong operations are crucial for MSPs to succeed in M&A activities, as efficient and well-managed businesses are more attractive acquisition targets and better equipped to integrate new entities.

The M&A market shapes the competitive landscape, creates new opportunities for specialization, and can lead to consolidation in various segments of the industry. For sales hiring, this means that MSPs might look for sales professionals with experience in integrating new client bases or selling a broader portfolio of services post-acquisition. It also means that MSPs need to build resilient and adaptable sales teams capable of navigating periods of change and expansion.

The Rising Trend of M&A in Managed Services

The managed services industry has seen a significant increase in M&A activity, making it a key factor in strategic planning for many MSPs. As MSPAlliance stated, "In the dynamic world of managed services, mergers and acquisitions have become increasingly prevalent. Whether you are a seasoned executive or a newcomer to the industry, understanding the intricacies of M&A can significantly impact your business’s future." This underscores the importance for MSP leaders to be knowledgeable about M&A trends and processes. The M&A market can offer MSPs accelerated growth, access to new markets, and expanded service capabilities that might take years to build organically.

However, navigating M&A requires careful planning and execution. MSPs need to assess potential targets or prepare their own business for a sale. This includes evaluating financial health, operational maturity, and client retention. The increasing prevalence of M&A activities, as noted in discussions about the MSP M&A market cooling in 2026 or picking up, shows it's a constant topic for industry leaders Is the MSP M&A Market Cooling in 2026?. For sales professionals, this means being aware of market consolidation and how it might affect competitive positioning or partnership opportunities.

Operational Strength for M&A Success

For an MSP to be successful in the M&A market, whether as a buyer or a seller, strong operations are non-negotiable. As highlighted by Channel Insider, "MSPs Need Strong Operations for M&A Success in 2026" MSPs Need Strong Operations for M&A Success in 2026 | Channel Insider posted on the topic | LinkedIn. This means having efficient processes, robust service delivery, and a well-managed client base. Businesses with clear, documented operations are more attractive to potential acquirers because they represent lower risk and easier integration. For sales teams, strong operations mean they can confidently sell services, knowing that the delivery side can meet client expectations.

Operational maturity also impacts valuation. MSPs with higher operational maturity levels, often assessed through benchmarking tools like SLIQ™ Benchmarking & Operational Maturity Level™ Performance diagnostics & improvement for MSPs, tend to command higher valuations. This is because they are seen as more scalable and less reliant on individual personalities. The focus on improving operations and driving efficiency, one of the top reasons MSPs attend events like IT Nation Connect, directly supports M&A readiness. Sales hiring in an M&A-focused environment might include looking for individuals who understand business integration, client migration, and cross-selling opportunities within an expanded service portfolio.

Strategic Implications for Growth

The M&A market has several strategic implications for MSP growth. It can lead to specialized MSPs acquiring generalist ones, or vice versa, creating new service bundles and market niches. This dynamic requires MSPs to constantly evaluate their value proposition and market position. For sales teams, this means adapting to new product offerings, understanding broader market trends, and potentially selling into new geographical areas or client segments. The "Strategy, Growth, and M&A" learning track at IT Nation Connect Global 2026 directly addresses these complex topics, providing MSP leaders with the insights needed to navigate this landscape.

Furthermore, M&A can impact talent acquisition and retention. Acquired companies often bring skilled employees, including sales talent, that need to be integrated into the new organizational structure. For MSPs looking to grow through acquisition, this can be a way to quickly scale their sales team. Conversely, for MSPs being acquired, understanding the M&A process can help retain key sales personnel and ensure a smooth transition for clients. The overall impact of M&A on growth and strategy is profound, necessitating a flexible and informed approach to all aspects of an MSP's business, including sales hiring and development.

Where can MSPs find resources for business improvement and growth?

The IT Nation community offers various resources beyond conferences, including focused events and peer groups, specifically designed to help MSPs improve and grow. These resources provide best practices, essential building blocks, and hands-on training to transform MSP businesses. For any MSP looking to refine its sales hiring benchmarks or overall business strategy, tapping into these specialized programs can be invaluable. Benchmarking and performance diagnostics tools are also available to help MSPs evaluate and improve their operational maturity, which directly impacts their ability to attract and retain talent, including sales professionals.

These resources are built to help MSPs scale smarter and faster, offering a collaborative environment where industry professionals can share insights and hold each other accountable. From foundational knowledge to advanced automation training, the goal is to equip MSPs with the tools they need to succeed in a competitive market. This comprehensive support system is critical for MSPs aiming for sustainable growth and operational excellence.

Comprehensive Event Offerings

Beyond the large-scale IT Nation Connect conferences, the IT Nation community provides a range of focused events tailored to specific MSP needs. These events cover various stages of an MSP's journey and different areas of specialization. For instance, IT Nation Grow focuses on best practices for MSPs and investors navigating the business transition journey The IT Nation community resources. This is particularly relevant for MSPs considering mergers, acquisitions, or significant growth phases, which often necessitate adjustments to sales strategies and hiring. IT Nation Foundations provides essential building blocks and tools designed to transform MSP businesses, offering fundamental knowledge for those looking to strengthen their core operations.

Another valuable event is IT Nation Automation Nation, which offers hands-on product training for the most innovative MSP solutions. This is crucial for sales teams who need to understand the technical capabilities and benefits of the solutions they sell. PitchIT is an annual solutions provider accelerator program that helps new and emerging solution providers refine their offerings, which can in turn benefit MSPs looking for innovative partners. These focused events ensure that MSPs have access to targeted learning experiences that can directly impact their business improvement and growth, including how they approach sales and build their teams.

Peer Groups and Benchmarking Tools

For ongoing support and accountability, IT Nation Evolve offers MSP peer groups that elevate leaders through community. These peer groups provide a confidential environment for MSP owners and executives to share challenges, discuss strategies, and receive guidance from experienced peers. This type of collaborative learning is invaluable for refining business practices, including sales team management and performance benchmarks. Being part of a peer group can help MSPs identify common pitfalls in sales hiring and develop more effective recruitment and retention strategies.

In addition to peer groups, Service Leadership offers powerful benchmarking and performance diagnostics tools. SLIQ™ Benchmarking & Operational Maturity Level™ provides performance diagnostics and improvement strategies for MSPs. This tool helps businesses understand where they stand against industry averages and identify areas for improvement, including sales efficiency and profitability. The Index Reports offer MSP performance and maturity benchmarking reports, giving MSPs data-driven insights into their operations. Furthermore, the MSP Compensation Report offers global IT compensation insights based on real-time MSP data. This report is particularly useful for setting competitive compensation packages for sales roles, ensuring MSPs can attract and retain top sales talent. These resources collectively provide a robust framework for MSPs to measure, learn, and grow.

Resources for Strategic Insights

The IT Nation community also provides broader resources to help MSPs navigate the industry landscape. Beyond events and peer groups, there are various resources that cover everything from strategic planning to talent development. These resources help MSPs understand emerging trends, such as AI-driven automation and security advancements, which are critical for shaping their service offerings and sales pitches. The community emphasizes building powerful relationships with other MSPs, vendors, and subject matter experts, creating an ecosystem that supports continuous learning and transformation.

For sales leaders and owners, understanding these resources is about more than just finding solutions; it's about building a resilient and adaptable business. The emphasis on "actionable takeaways that drive profitability and operational maturity" from events like IT Nation Connect aligns with the need for strong sales performance and efficient business processes. By leveraging these community resources, MSPs can ensure their sales hiring benchmarks are aligned with industry best practices and that their sales teams are equipped with the knowledge and tools to succeed in a dynamic market.

Frequently Asked Questions

What is IT Nation Connect Global?

IT Nation Connect Global is the premier global community conference for Managed Service Providers (MSPs), bringing together industry leaders to learn, connect, and grow. It is designed to help MSPs solve business challenges and drive success through unmatched industry connections, vision and innovation, and proven business strategies. The event, held in Orlando, Florida, is a key gathering for MSP owners, executives, engineers, and vendor partners.

How many attendees does IT Nation Connect Global typically have?

IT Nation Connect Global typically attracts a large audience, with over 3,000 on-site attendees and an additional 1,000+ virtual attendees. This makes it one of the largest and most comprehensive conferences for global MSPs. The event provides networking opportunities with over 5,000 MSP leaders, fostering a collaborative environment for professionals to connect and share insights.

What kind of educational sessions are offered at IT Nation Connect Global?

IT Nation Connect Global offers over 200 educational sessions across five concurrent learning tracks. These tracks address crucial aspects of the MSP business, including Cybersecurity and AI, Sales and Marketing, Service Delivery and Operations, Management and Leadership, and Strategy, Growth, and M&A. The sessions are designed to provide deep learning for every role within an MSP organization.

What are the top reasons MSPs attend IT Nation Connect?

MSPs attend IT Nation Connect for several key reasons, with the top three being improving operations and driving efficiency, scaling teams to capture new business, and enhancing cybersecurity practices. These objectives highlight the strategic importance of the conference for MSPs looking to boost profitability, expand their client base, and strengthen their security offerings. Attendees seek actionable takeaways that drive operational maturity.

Does IT Nation offer resources beyond conferences?

Yes, The IT Nation community offers a wide array of resources beyond its major conferences. These include focused events like IT Nation Grow for business transitions, IT Nation Foundations for essential building blocks, and Automation Nation for hands-on product training. Additionally, it provides peer groups like IT Nation Evolve for leadership development and Service Leadership solutions such as SLIQ™ Benchmarking and MSP Compensation Reports for performance diagnostics and global compensation insights.

Sources

  1. https://itnation.connectwise.com/connect-global
  2. https://itnation.connectwise.com/
  3. https://web.cvent.com/event/8ca179c4-f932-45d9-842e-1906b3ff96ef
  4. https://www.connectwise.com/globalassets/media/documents/events/it-nation-connect/itn-connect-prospectus-jan-2025.pdf
  5. https://mspalliance.com/is-the-msp-ma-market-cooling-in-2026/
  6. https://omdia.tech.informa.com/blogs/2026/apr/msp-m-and-a-spotlight-harbor-it
  7. https://smbcommunitypodcast.com/2026/03/has-ma-activity-for-msps-picked-up-in-2026/
  8. https://www.linkedin.com/posts/channel-insider_mergersandacquisitions-businessoperations-activity-7421620436297232384-MHJY

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